Why People Buy

Why People Buy

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43:16
"The Power of Segmenting Customers " on Why People Buy: Episode #7 with John Schnettgoecke
Today we talk with John Schnettgoecke, an expert at understanding why people buy from gathering and analyzing motivational data. We explore subjects…
 • Seth Waite
Why People Buy: Episode #6 with Benjamin Tompkins (Store Director) at Target.
Host Seth Waite interviews Benjamin Tompkins @ Target on his journey from cashier to store director and the consumer experiences that CPGs can remember…
 • Seth Waite
41:31
Why People Buy: Episode #5 with Ashley Nickelsen (Founder) @ B.T.R. Nation an Inc 5000 Winner
Host Seth Waite (Schaefer.co) interviews CEO at B.T.R. Nation, a snack brand on a mission. Ashley Nickelsen (Founder) shares with us her personal story…
 • Seth Waite
28:22
Why People Buy: Episode #4 with Ingredient Innovator William Grand (CEO @ NutriFusion)
Host Seth Waite (Schaefer.co) interviews CEO at NutriFusion, a real fruit ingredient innovator. The CEO (William Grand) shares how to innovate with…
 • Seth Waite
33:12
"Customers send us love letters" Episode #3 of the Why People Buy Podcast with Egglife's CMO Andrea Schwenk
Host Seth Waite (Why People Buy) interviews Chief Marketing Officer at Egglife, Andrea Schwenk. She shares why customers write love letters, how they…
 • Seth Waite
27:48
Starbucks & IKEA: How similar psychology drives massive brand loyalty
SOLD OUT Bearista cups at Starbucks drive similar buyer psychology triggers as purchasing IKEA furniture or walking their stores. Find out how.
 • Seth Waite
34:32
Why People Buy Podcast: Episode #2 - JW Wiseman (Founder & CEO) of Curious Elixirs (Inc 5000)
Curious Elixirs founder JW Wiseman shares his journey as one of the fastest growing beverage brands in the U.S. and the customer experience behind it.
 • Seth Waite
Why 55+ Consumers Are Premium Food's Best-Kept Secret (And They're Not Using Coupons)
The food industry thinks 'fixed income' means 'fixed spending.' They're leaving billions on the table.
 • Sidnee Schaefer
30-Second Shelf Test
Stand in a grocery aisle for 30 seconds. Watch how people shop. 👀 You'll learn more about your brand than you can imagine.
 • Seth Waite
42:10
Why People Buy Podcast: Episode #1 Sidnee Schaefer (Founder @Schaefer)
Understanding Buyer Psychology in Food and Beverage with Schaefer founder Sidnee Schaefer
 • Seth Waite
Taking 10 Years to Become an Overnight Success
Toom is the fastest growing food company in America in 2025 with 6,291% growth over 3 years. Wow!
 • Seth Waite
How a Made Up Historical Figure Sold Ketchup. A Lot of Ketchup!
How Sir Kensington was built on the impossible mission of disrupting Heinz ketchup and how it netted their business $140 Million in acquisition by…
 • Seth Waite
How Dunkin' Has Competed with Giants
Dunkin' has reinvented itself successfully multiple times and found it's place in the worlds of Krispy Kreme and Starbucks.
 • Seth Waite
Never Sell What's in the Bottle
How French's dominates the hot dog experience and owns occasions with their perfect squiggle lines of yellow mustard.
 • Seth Waite
Why People Buy
Why People Buy
A customer psychology and insights newsletter and podcast for marketers, founders, and anyone interested in finding their next customer.
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