Host Seth Waite interviews Benjamin Tompkins @ Target on his journey from cashier to store director and the consumer experiences that CPGs can remember to improve their sales and experience.
Brilliant breakdown on consulted buying. The pretzel anecdote captures what most brands miss: the decision isn't sealed at shelf level. I ran into somethinglike this at a local co-op where staff reccomendations literally tripled my cart size. Makes me think retailers could train associates not just on products but on reading hesitation cues.
Brilliant breakdown on consulted buying. The pretzel anecdote captures what most brands miss: the decision isn't sealed at shelf level. I ran into somethinglike this at a local co-op where staff reccomendations literally tripled my cart size. Makes me think retailers could train associates not just on products but on reading hesitation cues.
This is awesome.