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The People Behind It
The Why People Buy substack and podcast is created by Seth Waite and Sidnee Schaefer, partners at their Buyer Psychology Firm for food and beverage companies.
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People
Buyer psychologist and business owner. Focused on the motivations and behaviors that help people buy. I'm especially obsessed with the food industry.
Founder @ Schaefer. Strategist. I started Grow, Dammit to share sharp, slightly unhinged takes on what it really takes to grow a business from every angle (and stay human doing it).