Why People Buy

Why People Buy

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November 2025

"Customers send us love letters" Episode #3 of the Why People Buy Podcast with Egglife's CMO Andrea Schwenk
Host Seth Waite (Why People Buy) interviews Chief Marketing Officer at Egglife, Andrea Schwenk. She shares why customers write love letters, how they…
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Seth Waite
27:48
Starbucks & IKEA: How similar psychology drives massive brand loyalty
SOLD OUT Bearista cups at Starbucks drive similar buyer psychology triggers as purchasing IKEA furniture or walking their stores. Find out how.
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Seth Waite
Why People Buy Podcast: Episode #2 - JW Wiseman (Founder & CEO) of Curious Elixirs (Inc 5000)
Curious Elixirs founder JW Wiseman shares his journey as one of the fastest growing beverage brands in the U.S. and the customer experience behind it.
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Seth Waite
34:32
Why 55+ Consumers Are Premium Food's Best-Kept Secret (And They're Not Using Coupons)
The food industry thinks 'fixed income' means 'fixed spending.' They're leaving billions on the table.
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Sidnee Schaefer
30-Second Shelf Test
Stand in a grocery aisle for 30 seconds. Watch how people shop. 👀 You'll learn more about your brand than you can imagine.
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Seth Waite
Why People Buy Podcast: Episode #1 Sidnee Schaefer (Founder @Schaefer)
Understanding Buyer Psychology in Food and Beverage with Schaefer founder Sidnee Schaefer
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Seth Waite
42:10
Taking 10 Years to Become an Overnight Success
Toom is the fastest growing food company in America in 2025 with 6,291% growth over 3 years. Wow!
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Seth Waite

October 2025

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