In this episode of the Why People Buy podcast, host Seth Waite interviews JW Wiseman, founder of Curious Elixirs, a brand specializing in non-alcoholic beverages. They discuss the journey of creating sophisticated non-alcoholic drinks, the importance of understanding consumer needs, and the challenges of changing perceptions in the beverage industry. Wiseman shares insights on product development, market research, and the significance of community building in achieving customer success.
Chapters
00:00 Introduction to Curious Elixirs and JW Wiseman
04:21 The Journey to Non-Alcoholic Beverages
09:13 Market Insights and Consumer Conversations
13:56 Product Development and First Milestones
18:35 Creating Unique Flavors and Ingredients
23:09 Pricing Strategy and Customer Experience
27:47 Building Community and Customer Success
Takeaways
Curious Elixirs aims to provide sophisticated non-alcoholic options for social settings.
The journey to creating non-alcoholic beverages began with personal experiences and conversations with consumers.
Market research revealed a significant demand for quality non-alcoholic drinks.
Kickstarter success was a pivotal moment for Curious Elixirs, marking a significant milestone that led to increased media recognition.
Product development focuses on flavor innovation and the use of high-quality ingredients.
Pricing for non-alcoholic beverages reflects the complexity of their production.
Building a community around the brand is essential for customer success.
Curious Elixirs products are designed to be shared and enjoyed socially.
The brand aims to change perceptions about non-alcoholic drinks over generations.
Customer service and adding value are key to retaining customers.
Visit: Curious Elixirs
