In this episode of the Why People Buy podcast, host Seth Waite speaks with William Grand (CEO of NutriFusion and Inc 5000 winner) about the intricacies of buyer psychology in the food and beverage industry. They discuss the importance of nutrition, the impact of COVID-19 on consumer behavior, and the challenges brands face in offering healthier options. William shares insights on product innovation and the role of education in consumer choices, and provides advice for new CPG companies looking to succeed in a competitive market.
William Grand: About
NutriFusion: Website
Key Takeaways
William Grand emphasizes the importance of nutrition in food products.
The COVID-19 pandemic has accelerated consumer demand for healthier options.
Brands often face challenges in reformulating products to meet health standards.
Consumer education is crucial for making informed food choices.
The food industry is slow to change without significant consumer pressure.
Innovative processing techniques can enhance the nutritional value of products.
Transparency in ingredient sourcing is vital for consumer trust.
The pet food industry is more health-conscious compared to human food brands.
Seth and William discuss the need for regulatory changes in the food industry.
Understanding buyer psychology can lead to better product development.
About NutriFusion
NutriFusion® was formed in 2008 and is headquartered in Naples, Florida and provides the nutrient-rich benefits of fruits and vegetables in everyday food products.
NutriFusion® sources only whole, non-GMO foods to create its concentrated micronutrient and phytonutrient-rich food ingredient blends. GrandFusion® blend’s are derived from fruits and/or vegetables can significantly increase the nutritional profile and marketability of food, beverage and supplement products.
