Summary
In this episode of the Why People Buy podcast, host Seth Waite interviews Ashley Nickelsen, the founder of B.T.R. Nation, a company focused on creating clean, low-sugar snacks.
Ashley shares her personal journey, including the challenges of navigating grief after losing her parents and how it inspired her to start BTR Nation. The conversation delves into the importance of understanding buyer psychology, establishing brand values, and the challenges of creating clean ingredients. Ashley emphasizes the significance of engaging with customers to gain insights and improve products, highlighting the need for transparency and education in the food and beverage industry.
Favorite Sound Bites
“You have to be clear and concise.”
“You gotta be on social.”
“The packaging is so pretty.”
Chapters
00:00 Introduction to Buyer Psychology in Food & Beverage
02:23 Ashley’s Journey and the Birth of BTR Nation
09:26 The Importance of Brand Values and Messaging
14:46 Navigating Consumer Expectations and Product Development
20:39 Staying Close to Customers and Understanding Their Needs
24:54 Key Takeaways for Food & Beverage Entrepreneurs
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